The Designful Company: How to build a culture of nonstop innovation. Marty Neumeier

The-Designful-Company-How.pdf
ISBN: 9780321580061 | 208 pages | 6 Mb

• The Designful Company: How to build a culture of nonstop innovation
• Marty Neumeier
• Page: 208
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321580061
• Publisher: New Riders

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Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management—design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation. Read More Show Less

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Check out Marty's book The Designful Company for his thoughts on “how to build a culture of nonstop innovation.” Filed Under: Marty Neumeier  Interview with Brand Consultant and Author Marty Neumeier | The
Q: You open up The Designful Company with the idea that, “We've been in order for a company to build a culture of nonstop innovation? The Designful Company, by Marty Neumeier | Yannig Roth
The designful company will have to “think [. branded training, your company will build-up a culture of nonstop innovation, according to him. The designful company how to build a culture of nonstop innovation
The designful company how to build a culture of nonstop innovation : a whiteboard overview ebook, pdf, Creative ability in business, Strategic planning,. The Designful Company: How to Build a Culture of Nonstop Innovation
Häftad, 2008. Pris 153 kr. Köp The Designful Company: How to Build a Culture of Nonstop Innovation (9780321580061) av Marty Neumeier på Bokus.com. The Designful Company: How to Build a Culture of Nonstop Innovation
PRESS RELEASE February 2009 The complex business problems one faces in the present day can't be solved with the same thinking that  Design That Matters: Internal Work Spaces | Inside The Mind Of A M
You need to build an eco-system that incorporates people, culture, The Designful Company: How To Build A Culture Of Nonstop Innovation 

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